LEADERSHIP
Michael Kerans
Principal
Mike's background includes senior management positions at Paramount Television, Warner Bros. Television, Dish TV, Miva, and Draft FCB. Mike has led engagements across digital video, social, native, gaming, data, programmatic platform, and others for StickyAds, Tremor Video, MailOnline, Grapeshot, Semasio, Appnexus, Warner Music, and others. Mike is a graduate of The University of Massachusetts, Amherst.
CLIENTS
RESULTS
Grapeshot (Oracle)
Mission: Launch keyword contextual targeting solution
John Snyder, CEO and Co-Founder
"C.R.O. Partners generated enough traction in nine months for us to raise a $3.3MM funding round. Mike also made the introduction to our acquirer, Oracle."
StickyAds (now NBC)
Mission: Position a SaaS video SSP solution and grow revenue
Giles Chatelat, COO (CEO of Clind)
"Mike (CRO Partners) was the perfect advisor for us at StickyAds. He was there with us from the start, adapting our messaging and driving revenue in the US market. He is a pleasure to work with and remains a friend, helping me again on my new venture, Clind!"
MailOnline
Mission: Launch US version of the UK's DailyMail, the world's largest news site
Rich Sutton, Chief Revenue Officer, North America
“While I know that C.R.O. Partners has other clients—I would never know it with the attention and coverage we receive. Mike's always–on, 24/7 approach to our business has driven meetings we would never have gotten and most importantly, revenue.”
StrikeAd
Mission: Launch the world's first mobile demand side platform (DSP)
Alex Rahaman, CEO
“C.R.O. Partners helped launch our UK-based mobile DSP in the US. Mike secured initial feedback, positioned the offering for this market, generated early revenue and helped build the team over an 18 month period. StrikeAd is now headquartered in New York.”
Yieldex
Mission: Launch Yieldex's programmatic direct offering
Tom Shields, Co-Founder and Chief Strategy Officer
“C.R.O. Partners helped us launch our new YieldexDirect platform. Mike got us the right meetings quickly—first securing feedback, then helping us position our approach. The results were better than we expected."
Semas10
Mission: Broaden holdco customer based from foundational OMG partnership
Kasper Skou, Co-Founder and CEO
"Mike not only knows everyone you need to see but has the personal equity with these people to get you in front of them. His breadth of experience makes him a valuable source for messaging and product development as well."
Adslot
Mission: Secure holdco MSA's and senior management visibility for programmatic direct platform
Ben Dixon, Executive Director
"Mike's rich knowledge of the media industry and extensive C-Level buy and sell-side contacts were a significant asset for us. Mike collaborated wonderfully with our internal teams in the US and around the globe right through to deal closure with prospective clients, including an MSA with Havas."
AppNexus
Mission: Launch first programmatic guaranteed platform in the US
Tom Shields, Co-Founder and Chief Strategy Officer
“C.R.O. Partners helped us launch our new YieldexDirect platform. Mike got us the right meetings quickly—first securing feedback, then helping us position our approach. The results were better than we expected. This initiative led to our acquisition by Appnexus."
Tomoco
Mission: Grow US demand for location data targeting and attribution
Sam Amrani, Founder and CEO, Tamoco and Olvin
“Mike wastes no-one's time, matching his clients with prospects in the US on the basis of true mutual benefit. We've covered a lot of ground in the US and thanks to Mike and his network. I'd have no hesitation in recommending Mike to any business that wants to achieve the same."
CONNECT
Phone
(914) 703-1234
Email
info@cro-partners.com
